Jamie Foxx, who plays
the villain, Electro, in the highly anticipated motion picture The Amazing
Spider-Man 2, will be joining his co-stars, Andrew Garfield and Emma Stone,
in calling on a global community to take simple action online to protect the
planet.
As part of Earth Hour
Blue, the revolutionary program launched by WWF’s Earth Hour, Foxx will support
‘Light Up A Village’, a clean energy project from WWF-Uganda. The Amazing
Spider-Man 2 actor is urging participants to go online and contribute funds
to the ‘Light Up a Village’ crowdfunding project, which will provide solar
lights and energy efficient mud stoves to families living around an area in
Uganda that has come to be known as the “Earth Hour Forest.” Through the simple
steps of supporting these vulnerable communities, the project aims to empower
the locals to become the future protectors of the soon to be rehabilitated
forest area.
Foxx was inspired by a
passionate video from a small community of Super Heroes in Uganda who came
together to show how the project could protect the newly planted trees by
meeting the basic energy needs of the locals. The video explains how just one
energy efficient mud stove can save up to 33 trees from being cut down annually
and also save money by reducing a family’s expenses on firewood and
charcoal.
“Earth Hour isn’t just about lights
off – it’s about people across the world coming together throughout the year to
join forces to improve the planet. If you haven’t yet, you need to get
involved. Never underestimate your power. Never underestimate what you can do,”
said Foxx.
In conjunction with
the Earth Hour 2014 celebrations in Uganda, one million trees will be planted
across the country by youths over the next year, with the majority earmarked to
help fill the 2700 hectares of land marked out for the Earth Hour Forest
initiative.
Another global
solution-driven crowdfunding project on Earth Hour Blue for people to back is a
Colombian conservation project for The Amazon that aims to protect endangered
species like the jaguar, Andean bear, and the pink river dolphin, and work with
indigenous communities to use and restore natural resources in a responsible
way.
The crowdfunding project
from WWF-Colombia, called “Lights OFF AmazON,” allows you to invest in the
largest ecosystem and air, water and life producer on the planet by raising
funds to implement infrastructure for sustainable industries for indigenous
communities. Known as the “world’s lungs,” the Amazon is quickly disappearing
with mining and ranching causing loss of species and pollution in the area.
Earth Hour in Australia has
today launched a report, ‘Lights Out for the Reef,’ that highlights the latest
scientific findings about climate change impacts on the Great Barrier Reef. The
report confirms that urgent action to cut carbon pollution is needed for the
sake of the reef's survival.
“If we don’t act now, the
effects of climate change on the Great Barrier Reef will be irreversible in a
little more than a decade,” said Professor Ove Hoegh-Guldberg, one of the
world’s leading experts on the Reef and author of the Oceans Chapter of the
upcoming U.N. Intergovernmental Panel on Climate Change report.
The easiest thing you can do
on the Earth Hour Blue platform is to give support via a quick social post to
Instagram for Australia’s Great Barrier Reef. The Reef is under threat due to
climate change and the recently approved government decision to develop a mega
coal and gas port that would cause dredging and dumping of millions of tonnes
of seabed and rock in its Marine Park.
Andy Ridley, CEO and
Co-Founder for Earth Hour, announced today, “What we’re seeing is a massive group
of Super Heroes around the world who are calling on support for incredible
campaigns to address the environmental issues we’re facing in our daily lives.
That’s why we built Earth Hour and Earth Hour Blue, so now it’s up to you to
help bring together this global momentum to show what can be achieved when we
use our power together.”
Earth Hour event activities
will be amplified on islands across the world, with music becoming a major
focus to inspire environmental action in the places on the forefront of climate
change and sea level rise. Reggae artists in Jamaica will perform an acoustic
concert for the second year running; and in Tahiti, 5000 people will gain entry
to a massive acoustic concert at Stade Paster by handing in a piece of
recyclable waste they’ve collected to avoid landfill.
Following the recent
announcement that Spider-Man is the first Super Hero ambassador for Earth Hour,
the global movement organised by WWF, the cast of The Amazing Spider-Man 2
will be on hand to help to switch off the lights across Singapore’s signature
Marina Bay skyline on Saturday March 29, at 8.30pm as part of WWF-Singapore’s flagship Earth Hour
event.
Expanding on many
sustainability efforts over the years, The Amazing Spider-Man 2 became
the most eco-friendly tentpole production in the history of Columbia Pictures.
These environmental efforts, on set and off, were supported at every level –
from producers, studio executives, and cast and crew and began as soon as the
film went into pre-production.
“I’m very proud of the fact
that The Amazing Spider-Man 2 is entirely carbon-neutral. We made
a commitment to be as eco-conscious as possible during production itself, when
we took a special effort to think green and avoid waste; now, completing that
process with Earth Hour Blue is a wonderful testament to what we can achieve
when we all work together,” says Jeff Blake, Chairman, Worldwide Marketing and
Distribution, Sony Pictures Entertainment.
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