Monday, May 21, 2012

“MEN IN BLACK 3” TIME-TRAVELS IN IMAX 3D!

IMAX Corporation and Sony Pictures Entertainment announced that the sci-fi, action comedy Men In Black 3 will be released to IMAX 3D theatres in the Philippines. 

             Directed by Barry Sonnenfeld, Men In Black 3 is the first in the franchise to be released in IMAX. Will Smith and Tommy Lee Jones reunite as the title characters. The film also stars Josh Brolin, Jemaine Clement, and Emma Thompson.

             In Men In Black 3, Agents J (Smith) and K (Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Brolin) to save his partner, the agency, and the future of humankind.

             “Releasing a film in IMAX 3D signals an event release, and Men In Black 3 on Memorial Day weekend certainly qualifies in a big way. We couldn't be more excited about how MIB 3 will look and sound in IMAX theatres," said Rory Bruer, president of Worldwide Distribution for Sony Pictures Releasing. 

             "Will Smith, Tommy Lee Jones and Barry Sonnenfeld have made the Men In Black franchise a fan favorite and we're excited to feature the return of this iconic title in IMAX," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "Men In Black 3 is another strong addition to our 2012 film slate and we're looking forward to continuing to work with the talented team at Sony Pictures." 

             The IMAX release of Men In Black 3 will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie. 

             Men In Black 3 is distributed by Columbia Pictures, local office of Sony Pictures Releasing International. Visit http://www.columbiapictures.com.ph for trailers, exclusive content and free downloads. Like us at www.Facebook.com/ColumbiaPicturesPH and join our fan contests.

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