MANILA, May 28 –
Alien-hunting black-suited secret agents have invaded the top of the box
office.
 |
| Smith, Jones, Sonnenfield and Brolin |
Columbia
Pictures' sci-fi action comedy “Men In Black 3” starring Will Smith opened at
No. 1 in the Philippines, amassing a nationwide gross of an out-of-this-world
P68.73-million for the five-day opening weekend May 23-27 frame. This was
announced today by Victor R. Cabrera, managing director of Columbia Pictures
Philippines.
“Men
In Black 3's” first weekend haul in the Philippines is the second best opening
of 2012 for a foreign movie, behind only “Marvel’s The Avengers” and beating
the bows of “Wrath of the Titans” (P62.5-million), “The Hunger Games” (P62.3-
million) and “Battleship” (P46.3-million).
In
the U.S., the sequel which reunited Smith with co-star Tommy Lee Jones and
director Barry Sonnenfeld, effectively wrestled away the box-office crown from
“Marvel's The Avengers” which has dominated the North American tills for the
past weeks. "Men in Black 3" debuted as the No. 1 movie over the
Memorial Day holiday weekend with $55 million. Distributor Sony estimates that
by the end of the four-day holiday weekend Monday, "Men in Black 3"
will have pulled in $202 million worldwide.
Back
in the Philippines, “MIB 3” rolled out on 260 screens, with SM Mall of Asia
getting the lion's share of sales with P3.95-M, followed closely by SM North
EDSA (P3.86-M) and Trinoma (P3.55-M).
Other
top performing cinemas are Power Plant (P2.64-M), Greenbelt 3 (P2.41-M), SM
Megamall (P2.40-M), Newport (P2.12-M), Glorietta 4 (P2.05-M), SM Cebu (P1.95-M)
and Alabang Town Center (P1.93-M).
Rounding
out the Top 20 cinemas are Eastwood (P1.79-M), Greenhills (P1.429-M), Gateway
(P1.42-M), Robinsons Ermita (P1.36-M), Shang Cineplex (P1.33-M), Robinsons
Galleria (P1.11-M), SM Southmall (P1.08-M), Ayala Cebu (P1.05-M), SM Fairview
(P1.03-M) and Festival Mall (P978,423).
In
“Men In Black 3,” Agents J (Smith) and K (Jones) are back... in time. J
has seen some inexplicable things in his 15 years with the Men in Black, but
nothing, not even aliens, perplexes him as much as his wry, reticent partner.
But when K's life and the fate of the planet are put at stake, Agent J will
have to travel back in time to put things right. J discovers that there are
secrets to the universe that K never told him -- secrets that will reveal themselves
as he teams up with the young Agent K (Brolin) to save his partner, the agency,
and the future of humankind.
Audiences
who watch “Men in Black 3” in Digital 3D also get to screen an extended
6-minute sneak peek of Columbia Pictures’ next super-blockbuster “The Amazing
Spider-Man” as an added attraction. 2D screenings of “MIB 3” will play a new
trailer of “The Amazing Spider-Man,” opening in Philippine cinemas June 29.
“Men
In Black 3” is distributed by Columbia Pictures, local office of Sony
Pictures Releasing International. Visit http://www.columbiapictures.
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