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| Thor(Hemsworth) and Black Widow(Johansson) |
MANILA, April 30, 2012 – It's the
superhero team up of a lifetime. Now, it's shaping up to be the
highest-grossing film – for all time!
“Marvel's
The Avengers” rewrote Philippine box-office record books when it grossed a
monumental P281-million opening weekend gross nationwide – the biggest debut
ever in history, this was revealed by Victor R. Cabrera, managing director of
Walt Disney Studios Motion Pictures Philippines.
“It's
practically a box office tsunami that has so far drowned, wiped out and
rewritten every local record in its first five days of play,” adds Cabrera.
Foremost
of the records to fall is the highest opening weekend, previously set by
“Spider-Man 3” at P236-million (a benchmark set in 6 days back in 2007).
Since
it opened last Wednesday, April 25, “Marvel's The Avengers” has surpassed daily
records in its path set by various blockbusters:
Biggest Wednesday Ever: P56.6-M, beating “The Twilight Saga: Eclipse’s” P55.4-M.
Biggest
Thursday Ever: P44.1M, smashing “Spider-man 3’s P28.4-M
Biggest
Friday Ever: P45.3-M, outgrossing “The Twilight Saga: Breaking Dawn Part 1’s”
P44.1-M.
Biggest
Saturday Ever: P66.4-M, breaking “Transformers: Dark of the Moon’s” P60.8-M.
Biggest
Sunday Ever: P68.5M, outlasting “Transformers: Dark of the Moon’s” P60.8M.
Sunday's receipts for “The Avengers” also now holds the distinction of the
all-time biggest single-day gross in the country.
Other
milestones achieved were fastest time to cross the P100-million mark (in only
two days) and P200-million (four days).
With
another non-working holiday looming tomorrow, May 1, box office sales for “The
Avengers” may be set for more records.
Playing
in almost 500 screens, “The Avengers” posted the biggest sales in SM North EDSA
(P17.85-M), SM Mall of Asia (P15.02-M), SM Megamall (P12.51-M), Trinoma
(P10.27-M), SM Cebu (P9.53-M), Glorietta 4 (P7.60-M), SM Southmall (P6.76-M),
Newport City (P6.64-M) and SM Fairview (P6.63-M).
Rounding
out the Top 20 cinemas are Gateway (P6.06-M), Eastwood (P5.58-M), Power Plant
(P5.49-M), Greenbelt 3 (P5.13-M), Festival Mall (P5.08-M), Robinsons Ermita
(P4.77-M), Robinsons Galleria (P4.73-M), Alabang Town Center (P4.63-M), Market!
Market! (P4.50-M), Shang Cineplex (P4.30-M) and Ayala Cinemas Cebu (P4.27-M).
Overseas,
the superhero film also bowed in 38 other territories and has brought in a
whopping $178.4 million since opening April 25. It opened at No.1 in every
single one of those territories while setting opening weekend records in many
South and Central American countries. Some of the individual numbers include
$24.7 million from the UK, $19.7 million from Australia, $15.9 million from
Mexico and $12.9 million from Korea.
Marvel
Studios presents “Marvel’s The Avengers”—the Super Hero team up of a lifetime,
featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor,
Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that
threatens global safety and security, Nick Fury, Director of the international
peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to
pull the world back from the brink of disaster. Spanning the globe, a daring
recruitment effort begins.
Starring
Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett
Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel
L. Jackson as Nick Fury, and directed by Joss Whedon, “Marvel’s The Avengers”
is based on the ever-popular Marvel comic book series “The Avengers,” first
published in 1963 and a comics institution ever since. “Marvel’s The Avengers”
is from Marvel Studios in association with Paramount Pictures, produced by
Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss
Whedon with screenplay by Joss Whedon.
Now
playing across the Philippines in Digital IMAX 3D, Digital 3D and regular
format, “Marvel’s The Avengers” is distributed by Walt Disney Studios Motion
Pictures International through Columbia Pictures.
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