Tuesday, November 13, 2012


MANILA, Nov. 05, 2012 – Box-office numbers shot through the sky for Columbia Pictures' latest James Bond action-thriller “Skyfall” as it opened at No. 1 with a nationwide gross of a staggering P77.7-million for the Oct. 31 to Nov. 4  period.  This was announced today by Victor R. Cabrera, Managing Director of Columbia Pictures.
Photo courtesy of Columbia Pictures

            Arriving in IMAX, 2D and regular theaters, “Skyfall” now holds the record for the biggest opening ever for a James Bond film, outpacing 2008's “Quantum of Solace” – as well as the fifth-best launch all-time for a Columbia Pictures title, ahead of 2002's “Spider-Man.”

             Internationally, “Skyfall” took in $156 million over the weekend bringing its overseas total to $287 million. The film opens in North America on Friday, Nov. 9.

            Back in the Philippines, the highest box-office receipts were led by SM Mall of Asia (P4.68-M), Trinoma (P4.52-M) and Power Plant (P3.56-M).

            Not to be outdone are SM North EDSA (P3.11-M), Newport (P3.06-M), Greenbelt 3 (P2.87-M), SM Megamall, (P2.71-M), Glorietta 4 (P2.51-M), SM Cebu (P2.36-M) and Eastwood (P2.33-M).

            Completing the Top 20 cinemas are Alabang Town Center (P2.20-M), Shang Cineplex (P1.59-M), Greenhills (P1.56-M), SM Lanang Davao (P1.52-M), Gateway (P1.40-M), SM Southmall (P1.33-M), Ayala Cebu (P1.28-M), Robinsons Magnolia (P1.14-M), Festival (P1.13-M) and Robinsons Ermita (P1.11-M).

            “Skyfall” is also a big hit among Filipino critics, most of them hailing it as the best of the franchise. Personally, I see this addition of the new Bond movie as the best movie to start if you haven't seen any previous James Bond movie.

            Daniel Craig is back as James Bond 007 in SKYFALL, the 23rd installment of the longest-running film franchise in history.  In the film, Bond’s loyalty to M (Judi Dench) is tested as her past returns to haunt her.  007 must track down and destroy the threat, no matter how personal the cost.  

            When Bond’s latest assignment goes gravely wrong and several undercover agents around the world are exposed, MI6 is attacked, forcing M to relocate the agency. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows, following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves. 

            Now playing across the Philippines in IMAX, Digital 2D and regular theaters, “Skyfall” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International.  Visit www.columbiapictures.com.ph to see the latest trailers, get free downloads and play free movie games.  Like us at www.Facebook.com/ColumbiaPicturesPH and join our fan contests.

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