CUTTING EDGE MOVIE-VIEWING EXPERIENCE ANEW at MARKET! MARKET!

Nene Tamayo

Ayala Cinemas’ Market! Market! upgrades the movie-viewing experience once again mere months after the relaunch of its cinema 1 as a world-class and state-of-the-art theatre.  Market!Market! offers anew quality movie viewing experience with its latest digital upgrades for Cinema 4 (Digital 3D) and Cinema 5 (Digital 2D) where film buffs will appreciate high definition quality of blockbuster local and foreign movies.

The fun is indeed “in the finds” at Market! Market! cinemas, as it exhibits a diverse selection of films, majestically enhanced to give moviegoers unforgettable viewing experiences. Equipped with the latest technology, Market! Market! cinemas are being discovered by different types of movie aficionados. The cutting edge Dolby Digital 3D system assures viewers crisp and vivid visuals and unrivaled sound effects. Cinemas 4 and 5 also have stadium setups, allowing fuller, clearer and wider views.

As with the refurbished Cinema 1, the new digital cinemas are now more spacious, providing higher backrests, extra leg room and wider walking areas. More comfortable than ever, Cinemas 4 and 5’s homey but luxurious atmosphere inspires more leisurely moments. And with Market! Market!’s commitment to addressing different clients’ needs, these new cinemas have convenient features such as booster seats for younger viewers and user-friendly hallways for the handicapped. Snack trays are also always available.

Guests had a grand time recently at the launch of the new digital cinemas. They were treated to screenings of the fantasy epic “Pirates of the Caribbean 4: On Stranger Tides,” starring Johnny Depp and Penelope Cruz. The summer seafaring sequel was made even more exciting with entertainment and food provided by Seafood Island. Along with the newly launched theatres, a sleeker, more modern cinema lobby façade greeted the excited moviegoers with free snack treats from Taters and a pirate’s bandana to top the latest movie experience. Guests included local favourite celebrities such as Ronnie Liang, Kiray from the phenomenal ‘Mara Clara’ teleserye, Pinoy Big Brother’s Nene and Jao Mapa among others.

More changes are expected to make movie-viewing at Market! Market! a more pleasurable experience in the coming months. With the bigger capacity and improved picture and sound quality of its new and considerably upgraded cinemas, the crowd-drawing Market! Market! continues the Ayala Malls’ tradition of providing quality leisure and entertainment, just one of the many reasons to, as the appreciative Ayala Cinemas patron would say, “Love ‘Em Mall!”

Ayala Malls Cinemas makes seats and tickets more conveniently accessible to its moviegoers for SureSeats can now also be accessed via SMS by texting SURESEATS to 2910 (Globe and Smart Subscribers), I-Can’s mobile apps for BPI and Bancnet Account holders and downloading SureSeats widget at Nokia’s Ovi Store.  SureSeats’ M-Pass can be reloaded anywhere, anytime via credit card and G-Cash.